Shopify is one of the largest eCommerce platforms out there, with over 1,700,000 businesses using it. They make it easier than ever to create online stores, market and fulfil orders.
If you are ever wondering, would product video adverts work for you? The answer is yes. Video marketers around the world are utilising product video ads. That’s because 87% of marketers have found that video has a positive impact on ROI. There are so many more statistics I could throw at you but you’ve clicked on […]
Google first introduced Enhanced Conversions in May 2021, which essentially allows Conversion tags to capture first-party data provided by the user, such as name, email, phone number, and address. This data is then hashed, and used by Google to match with Google accounts which they were signed into when they completed a conversion. The benefit of Enhanced […]
Your business may be brand new or have existed for some time but now you’re ready to take the next step. No matter which category your business falls into, your next step is the same – it’s time to grow your business and generate more revenue. In a world where businesses are moving more of their operations online, it makes perfect sense for your business to do the same. Afterall, your customers are already online and a conversion is theoretically only a click away. The caveat to this fact is that the digital space isn’t only highly saturated, it is also highly competitive.