The foundation of your business is your brand identity. It’s so much more than just a logo. It’s how the market will perceive you, how your brand will speak, and ultimately, how you will succeed. It is how we move your business from being just an idea to a force to be reckoned with.
So you’ve got a product or service that you know has the potential to make waves in the market. You’ve got your business plan dialled in, your processes in check, and you’re ready to rock ‘n roll. But hit the brakes for a second and think, how are you introducing yourself to your customers? How are they going to remember your business specifically among your competition?
Brand Positioning Strategy
Without a strong brand identity, you’re likely to get lost in the sea of other businesses fighting for your customer’s attention. So let’s make sure that doesn’t happen, let Lime Digital’s experienced team make your brand stand out. We will shine the limelight on you, and keep it there.
Company Logo Design
Lime Digital will create a suite of visual elements that work together on all the levels a modern business requires. From logos to colour pallets, icons to font choice, we make sure that all these elements can be arranged to suit all the mediums your business will be expressed in. There shouldn’t be a jarring difference between your advertising, social media, or website. The visual journey needs to be coherent for the customer, so they stay engaged and know what to expect every step of the way. This can only be done by making sure we’ve assessed all possible scenarios and provided a visual solution for each one of them.
Brand Strategy
The mistake many businesses make is assuming that a brand identity is “just a logo”. But it’s so much more than that. Your brand identity is your business's entire presence in the market. From top to tail. We make sure that your business has its own personality and its own visual persona. And just like every person, a truly great brand identity has the ability to grow, evolve, and become better over time. Lime Digital creates the foundation from which your brand can interact with its market, and maybe most importantly, keep those leads hot so that they are easier to close. Because with a well-executed and implemented identity, by the time it comes to closing a deal or sale, customers already feel like they know your business on a personal level.
Digital Brand Management
In the realm of digital brand management, brand identity encompasses more than just visual elements. It extends to how your business interacts with them. What it feels like to “speak” to your business, and engage with all forms of its communications. Just like the visual elements, this is important to create a sense of consistency. Are your customers engaged with technical corporate language? Perhaps prefer a more casual, conversational tone? Whatever the tone of your brand’s voice is, Lime Digital can help find it.
Your identity design will be compiled by our designer into a document that allows you to understand how it all works. This brand book will serve as a guideline that compiles all your assets in your brand identity and helps you understand how to effectively use them. So if you’re looking to create an awesome brand identity, let the team at Lime Digital show you how it’s done!
