Lime Digital & Bio-Shield: Digital Growth Case Study
The Background:
Bio-Shield, a proud New Zealand-owned entity based in Auckland, has been a pioneer in the development of outdoor cleaning products for nearly four decades. Their flagship product, a testament to quality and cost-effectiveness, has revolutionized the removal of moss, algae, and lichen from various exterior surfaces across residential, commercial, and industrial properties. With a legacy of excellence, Bio-Shield sought to extend their reach, making their high-quality solution accessible for DIY enthusiasts and commercial entities nationwide, all while upholding unmatched customer service and technical support.
The Challenge:
Despite a stellar product, Bio-Shield faced significant barriers to growth. Their online presence was hindered by an outdated and unreliable website, whose frequent issues led to high maintenance costs and operational inefficiencies. Moreover, the partnership with their previous digital marketing agency was proving costly, as a significant portion of their media budget was consumed by management fees, leaving little room for scaling or innovation. The need for a transformation was clear—a fresh perspective that could rejuvenate their digital strategy and facilitate the continued expansion of their business.
The Solution:
Lime Digital stepped in with a dual approach to overhaul Bio-Shield's digital stagnation. First, a sleek, user-friendly Shopify website was designed and built in-house, streamlining the customer experience and showcasing the brand's commitment to excellence. The new website can be explored at Bio-Shield.Parallel to this, Lime Digital devised a performance marketing campaign that defied the norms of increasing management costs in line with media spend. This strategic move empowered Bio-Shield to amplify their advertising efforts without the burden of inflated agency fees.
The Outcome:
The collaboration between Lime Digital and Bio-Shield has yielded remarkable results, paving the way for sustainable growth and a partnership grounded in performance:
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A significant 200% year-over-year (YOY) surge in organic traffic, paired with a 168% boost in lead generation from this channel.
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A 165.65% increase in conversion rates through Google Ads, accompanied by a mere 95.21% increase in media spend YOY, showcasing the efficiency of the marketing spend.
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A substantial 104.92% uptick in revenue generated via Google Ads, demonstrating the campaign's direct impact on the bottom line.
These metrics not only reflect a successful campaign but also herald the beginning of a long-term relationship built on mutual trust and the shared ethos of getting things done. Lime Digital's approach has proven that with the right digital strategy, even established products can find new horizons for growth and success.
Showcase:
