These days, your social media is likely to be the first conversation you have with new customers, so let’s make sure your social media management aligns with your brand’s identity and voice so that you can nail that first impression!
Social media marketing can no longer be just an afterthought for any robust digital marketing strategy. Platforms such as Facebook and Instagram have become the hub where most people hang out online - it’s known as “social” media for a reason!
Social Media Management
The heart of what social media management is for a business is the opportunity to have a conversation with your potential customers.
Often it is the first introduction your customers will have to your business, and the thing about first impressions is you only get to make one! So let Lime Digital’s expert social team craft the perfect icebreaker for you so that you can introduce yourself to your soon-to-be customers.
Once you’ve shared a virtual handshake, a good social media marketing strategy will allow you to keep the conversation going.
Social Media Marketing Strategy
Putting it all together.
Getting a conversation started is only the start. Social media marketing strategy is an extension of your brand’s identity, from its voice to its visual assets. As a social media marketing agency, Lime Digital makes sure that your business is being represented accurately and consistently across all social platforms.
We create curated, coherent journeys for customers choosing to enter your sales funnel through social media marketing. The key is consistency, from branding (profile pictures, banners, and copywriting) to the more nuanced aspects of social media management (post frequency, audience targeting and promotional posts).
Social Media Optimisation
Your audience is waiting.
Leveraging social media can be an awesome tool to carve out your perfect audience. This is because users are easier to be categorized by their interests, life events, locations and other metrics that advertisers and marketers of the past could only dream of. This makes it easier to get your message in front of the right people at the right time.
This opens the door not only for you as a business but to users who are much more likely to convert to customers when presented with a curated, dynamic advertising experience utilising social media optimisation.
So let Lime Digital’s social media marketing services take care of your social media needs. Whether you’re looking for a quick boost in getting your socials up or running, or are after a comprehensive social media marketing strategy, our team can make sure your audience is hitting the like button.
