Writing a brief for your own company is challenging. In a market cluttered with digital agencies, how does one stand out? The brief for us was quite simply to position ourselves as a full-service digital agency which is not so common in the arena of agencies. Every agency in town specializes in a few key services, our USP lies in integrating all these services and offering a 360 stack to our market. Our key services are Creative, websites, and marketing and none of these can function without the other. The client gets a one-stop-shop solution to their business challenges.
Our solution quite simply came from the fundamental principle of, approaching our brief in the same light as a client. We built the brand identity ground up to mould a personality for the brand. This included creating a logo, introducing brand colours, defining fonts, and translating it across all assets. Our website is the hub and we ensured to get that correct first. The branding & logo in tandem with the hero videos made the website stand out but this was just the beginning, the content played a crucial role and we segmented it across our services to make it abundantly clear to the audience and to help gain authority with Google. The page titles and descriptions were crafted with accuracy to dominate the search rankings for each service.