The brief:
Macmurray center is a legacy digestive disease and endoscopy center based in Auckland New Zealand for over 20 years. As a medical center, their services are quite exhaustive and the brief was to reposition both the brand and services to convey the legacy. The task in hand was to refresh the logo and translate the essence of it on the current website.
The challenge:
Refresh the brand logo and positioning to freshen up the corporate image.
The solution:
The solution was based on a sharp brief, Lime created a brand identity from scratch defining the new refreshed logo, fonts, and secondary colours. The logo is displayed outside the center as well as the website and all other corporate assets.
The logo we produced was a revised version of the current, historical logo. We played around with a colour pallet which the client was really happy with. The main aspect of the old logo which needed a refresh was the typeface which had started to feel dated. The final output was a full brand guidelines document which contained a new company logo, colour pallet and brand fonts.
